In January1993, Jennifer turned her attention to the lawn care industry. She became a manager trainee for Weed Man in Ottawa, Canada.
During her first year with Weed Man, Jennifer worked in every position from marketing to administration to field technician. This varied experience gave her valuable, hands-on knowledge and understanding of the lawn care industry.
After completing her year of training in 1993, Jennifer was promoted to General Manager of the Weed Man Ottawa franchise. From that time to December 1999, Jennifer managed the sales and administration divisions and helped grow the franchise revenues from $200,000 to $2,000,000 in 5 years.
The advent of the new millennium brought Jennifer to Weed Man Scarborough. While bringing a helping hand to the existing management team in Scarborough and managing the two largest lawn care companies in Canada, Jennifer gained the experience she needed to launch Weed Man in the United States.
Jennifer is now responsible for training and supporting Weed Man's 10 U.S. sub-franchisors, 308 licensed franchisees covering over 682 territories across the United States, Canada & the U.K. representing over $175 Million in system sales. Jennifer credits her teams’ purposeful devotion to the success of the franchisees as the secret to their growth.